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Killer Testimonials and Why YOU Want to Write Them
Copyright © 2005 - by Dan Moses

What's the quickest way to get your name, email, and
or website URL added to any sales page for free? Yes,
this is almost the most valuable real estate on any
website... and you can be there for free!

Ask yourself... when you go to a website for the first
time what do you look at? Most people look at the
headline first... then the testimonials.

Today we're not going to talk much about how to get
testimonials, but instead we're going to learn how to
write killer testimonials any webmaster would
practically 'pay you' to put on their website.

Why would they do that?

Because testimonials give us (the viewer) a real sense
of what to expect out of the product or program at
hand. And it builds more trust for the program or
product we're viewing.

Not to mention that many times we will click on
that persons URL in their testimonial to see who
they are (if we don't know them) and what kind
of product and service they offer.

The truth is... you never know how much free traffic
you will receive from a killer testimonial on a popular
website that is seen daily by thousands and thousands
of people.

Now we know how valuable testimonials can be
and we know that webmasters want them. Not
only do they want them, but all you have to do is
write a better testimonial than what's currently on
the sales page and you should get yours added
every time!

It's that simple!

If you can write an honest testimonial better then
the best one shown on that web page, then the
webmaster is bound to display yours.

Now you might not get the best spot, but it should
be good enough. This could be because the
webmaster personally knows the person whose
testimonial is on top and doesn't want to replace it.
Or that person is well known and is giving his site
great credibility.

Okay, now we know we want to write some killer
testimonials and if we can write the best testimonial
on the web page we now know we stand a great
chance of getting ours added.

So let's talk about how to write killer testimonials.

Okay, pay attention... this tip I'm about to give you
will help you write anything you want on any topic
you want including killer testimonials.

What you do is collect as much information about
the topic as you can. It's best to copy and paste
this content onto a notepad document, or word file.

Usually, collecting about 10 articles or testimonials
on a topic you want to write about is good enough.

After you have collected enough information you
will need to study it and learn all you can about
that subject. Your goal is to absorb as much
information about that topic as you can... so that
when you sit down to write it, it will just flow out
of you in your own words.

It's also a good idea to test or try what you’re
teaching before writing about it for more clarity
on the topic. In other words, doing it is much
better then just knowing about it.

That's the best way to do it, but an easier way
would be to take sections of what you have
collected and place them on a notepad or word
document. Then splice and dice them around
until it's not only in your own words, but it
sounds good as well.

Of course the more that comes out of you on its
own, the better your article will be. Keep in mind,
the worst thing you could do would be to just steal
someone else's writing or testimonial.

So, make sure you don't just change the words,
but change the flow of the testimonial as well.

Okay, now for writing testimonials... first you
want to study the testimonials they have on their
web page and if you can, try to find something
that is missing.

What I mean is, if they have a lot of great
testimonials about their product, then write
about their affiliate program.

Or if you love their product and everyone else
is talking about how easy it was to sell, you talk
about what you like about the product.

Try to put yourself in the webmasters shoes and
ask yourself, “What is this site missing? What
kind of testimonial would complete this sales
page?” If you can do this right, you will increase
your chances of getting your testimonial added.

Of course you also want to be honest about what
you're writing, and make sure that particular site
is worthy of your comments before you write them.
Especially as your name is on that website for life
in most cases.

It can be a tough balance, but if you have a program
or product you use and love, then go to that web
page, study those testimonials, then go and search
other testimonials for ideas on what to say.

Where do you find other testimonials?

Everywhere! Just look at any sales page for them
and you're bound to find some.

Once you have written that killer testimonial, then
send it to the owner and let him know how much
you appreciate his product or service.

Remember, EVERY owner loves to receive killer
testimonials.

Go and write one today and try to do this every
few weeks. You'll be amazed how your traffic
will increase and along with it your link popularity
and name awareness will soar.

Okay... get out there and get your name known. :o)

                                 * * * * * * * * * *

You can use this article in your ezine or on your website as long
as the author resource box below is included.

ABOUT THE AUTHOR

Dan Moses is a 28-year old family man living in Redmond,
Oregon who came online over six years ago, and like most
of us, planned to set out on a journey of finding his riches
on the Internet. Of course, he quickly realized it wasn't as
easy as most would have you believe. But that didn't stop
Dan... Throughout his journeys he has become quite the
entrepreneur by owning and operating close to 10 sites
online, the most popular being... Recommended Links:
PageSwirl : ClickMaster Pro : FreeClickThruClub
ProTrafficShop



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